Episode summary
In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns.
From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights.
If you’re running paid search ads, this is a must-listen episode. We break down the entire audit process to help you maximise your ROI and achieve real business impact.