Episode summary
This episode is a recording of Dan's talk hosted by Metadata's Demand Community.
SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically.
In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO and LinkedIn ad efforts.
You'll learn a proven SEO approach to increase discoverability and an integrated strategy with LinkedIn ads to drive high-intent conversions from your target audience.
By the end of this talk, you'll have actionable advice on how to drive demand and grow your pipeline using these two essential marketing channels.