Episode 41

Increasing MQL to Closed Won Conversion by 300%

Sep 08, 2024

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Speakers

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender

Director

Episode summary

In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year.

We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line.

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