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The 10 best manufacturing website designs in 2024
Aug 19, 2024
Your website is a critical business asset; choosing the right platform can make all the difference to its success. HubSpot's Content Hub combines enterprise-grade power with user-friendly simplicity, giving marketers the tools to create a powerful website and the optimal experience to manage, update, and evolve it easily.
In this blog, we explain why HubSpot is one of the best platforms for B2B websites, looking at its behind-the-scenes features and visible functionalities that make it stand out against the competition.
When discussing the benefits of HubSpot Content Hub, most people will default to discussing its intuitive drag-and-drop editor, connection with the CRM, or personalisation tools.
But some of its best attributes are those you can't and will never see, they operate in the background. These behind-the-scenes features give you a high-performance platform, allowing you to focus on creating the best experience for your prospects and customers. These features include:
One of HubSpot's key strengths lies in its robust, fully managed infrastructure. This invisible backbone ensures that businesses can focus on creating great content and experiences without worrying about the technical aspects of hosting and maintaining a website.
HubSpot provides:
The importance of this managed infrastructure cannot be overstated. Many businesses struggle with the technical complexities of maintaining a high-performance website, often leading to slow load times, security vulnerabilities, and frustrated users. By handling these aspects seamlessly, HubSpot removes a significant burden from its users, allowing them to focus on strategy and content rather than technical maintenance.
"When it's done well, it's invisible. You don't even think about it. It frees your time up to focus on all the other things." This invisible layer of infrastructure management allows marketers and business owners to concentrate on what truly matters - creating value for their customers and growing their business."
Luke Summerfield, Director of Product Strategy at HubSpot
In an era where data breaches and cyber attacks are increasingly common, security is paramount for any online presence. HubSpot takes this responsibility seriously, offering comprehensive security features as part of its platform. They include:
These security measures ensure that your website and your customers' data are protected, allowing you to focus on growing your business rather than worrying about potential breaches or vulnerabilities. For B2B companies dealing with sensitive client information or proprietary data, this level of security is not just a nice-to-have, but a critical requirement.
Website performance is an important factor in user experience and search engine rankings. HubSpot's infrastructure is designed to deliver optimal performance, offering:
CMS Speed test (source)
HubSpot continually invests in improving speed and performance, with dedicated teams working on enhancing these aspects.
Despite common misconceptions, HubSpot Content Hub is a highly extendable website platform that enables custom functionality to be built safely and securely.
But instead of allowing customisation of server-side code that can have severe impacts on the integrity of your website, HubSpot has numerous features that enable you to develop custom functionality, such as:
Here's a real example of how Blend 'work' is powered using a HubDB table for easy management
Our HubSpot developers then build the module to display the information in from HubDB on the front end
Nearly any desired functionality is still achieved using secure and approved methods. If you need it, you can get support from a HubSpot website agency.
When you're inside HubSpot, you'll have access to numerous helpful and intuitive features that enable you to create an effective website, these include:
Content Hub offers an intuitive editing experience that empowers marketers to create and manage content efficiently. Key features include:
For B2B companies where content is created and updated frequently, these editing and version control features are invaluable. They enable marketing teams to be more agile, responding quickly to market opportunities or updating content without lengthy development cycles.
Search Engine Optimisation (SEO) is crucial for B2B companies looking to attract organic traffic and generate leads. HubSpot provides a range of integrated SEO tools to help optimise your website's visibility in search engines. These include:
These tools are seamlessly integrated into the content creation process, making it easier for marketers to implement SEO best practices without needing extensive technical knowledge.
HubSpot has embraced AI technology to enhance content creation and operations. The platform offers:
See all of the AI features available in HubSpot Content Hub.
For B2B companies, where content creation is often a time-consuming and resource-intensive process, these AI tools can be a significant advantage. They allow marketing teams to produce more content more quickly, freeing up time for strategy and high-level creative work.
One of HubSpot Content Hub's strongest selling points is its ability to create connected, personalised experiences for website visitors.
This personalisation is achieved through Smart Content – the feature that can display unique content to each visitor. Smart content can be tailored to visitors based on:
Smart Content lets you create highly targeted and relevant experiences for your website visitors, leading to improved engagement and conversion rates.
We use Smart Content in our homepage hero section to display a different message to users depending on their geography
Perhaps the most significant advantage of HubSpot for websites is its position within the broader HubSpot ecosystem. By integrating your website with HubSpot's marketing, sales, and service tools, you can create a truly connected experience. Benefits include:
For B2B companies, this connected platform approach can be transformative. It allows for a seamless flow of information between marketing, sales, and customer service teams, ensuring that every interaction with a prospect or customer is informed by a complete understanding of their history and needs. This can lead to more effective marketing, more productive sales conversations, and ultimately, higher customer satisfaction and loyalty.
"When you bring together your system of content, your CMS, and pair that and layer that on top of all the rich CRM data that you have on top of it, and supercharge the interactions you have... you unlock a lot of really magical opportunities as a marketer."
Luke Summerfield, Director of Product Strategy at HubSpot
If you're considering using HubSpot CMS for your website but are unsure if the platform is right for you, book a demo with one of our experts.
Our CMS specialist will guide you through:
If you have any questions about the platform, we'll answer them for you, enabling you to make an informed decision.