How to use website social proof: strategies and examples that work
Nov 27, 2024
Your website is a crucial part of a B2B buyer’s decision-making process. It helps you attract, engage, delight, and convert the right visitors – so it’s important to get it right. You need a website that's powerful, eye-catching, and well-designed.
The expectations of B2B websites are rapidly changing. Today's users are exposed to so many forms of marketing communications in day-to-day life, that they expect a seamless experience. This includes things like clear user journeys and consistent branding across a website.
We've put together our top B2B website designs that can be used for inspiration in 2024. These websites showcase the latest website design and branding innovations that we think will help B2Bs stand out in the next year and beyond.
Second Nature's website is vibrant, fun, and engaging. The homepage has an immersive, looping video, that gives a quick insight into what the software looks like. The entire website has a positive design, blending product imagery and relatable stock photos, which perfectly captures the essence of their target audience.
Offering a seamless and intuitive user experience, it directs visitors to valuable informational content and is optimised for demo requests.
The Forethought website is engaging for a number of reasons. From its use of distinct brand colours for each product to its animations, Forethought embodies the current trends of B2B website design.
The website layout provides a clear user journey. Ample whitespace reduces clutter, and line imagery that flows down the middle of the page directs user attention.
Animated imagery is used to display the Forethought platform's user interface (UI), and this helps the user visualise what it's like to use the product. Then micro animations, that move as the user scrolls, make the design appear more premium.
These design elements are uniform from page to page. This creates consistency for the user and strengthens Forethought's brand identity.
When you have a broad platform with lots of use cases, it's important to simplify this for your website visitors so that they can understand how your product solves their individual needs.
The monday.com website provides an intuitive user experience that helps users understand their product and how it can help them. The dynamic product selector on the homepage fosters a personalised experience from the start. The use of stylised product imagery helps to convey the platform and support core messaging.
With such a large solution, monday cleverly opted to use a mega menu to give users a clear path through the website. Whilst the mega menu is large, it's easy to navigate thanks to the use of icons, clear typography, and sensible spacing.
For more SaaS website examples specifically check out our blog covering the 15 best SaaS websites in 2024.
The Labguru website is vibrant and engaging. From the moment visitors land on the site, they are captivated.
As visitors land on the website homepage, they're greeted with rotating text that highlights the numerous benefits of the Labguru platform. This dynamic feature not only grabs attention but also effectively communicates the key selling points of the product.
In addition to the captivating animation and rotating text, Labguru's life science website showcases bespoke illustrations that form a unified design. These illustrations not only enhance the visual appeal of the website but also align perfectly with Labguru's brand identity. The illustrations bring a sense of creativity and uniqueness to the overall design.
The Craft website is a prime example of how to get the basics of website design right. It has clear typography and strategic use of white space that enhances the overall aesthetic appeal. The combination of these design elements creates a visually pleasing and easy-to-navigate website.
One standout feature of the craft website is its fantastic product imagery. Each image is carefully selected to highlight the unique features and benefits of their offerings. This attention to detail helps potential customers visualise the product and increases their desire to make a purchase.
The website also provides clear call-to-actions. Each page features strategically placed buttons and links that guide users towards desired actions. The intuitive menu further enhances the user experience by allowing seamless navigation throughout the website.
Your website should reflect the value of your products, and that's exactly what C.H.I Overhead Door's website does. With its sleek and modern design, C.H.I's new website exudes a sense of sophistication and luxury that perfectly aligns with their premium brand.
The clean layout and high-end photography showcase the quality and craftsmanship that CHI is known for. To further engage visitors, subtle movement is incorporated throughout the website. This adds a dynamic element that captures attention and creates a more interactive browsing experience.
Colour is also used strategically on CHI's website to distinguish different markets and areas of the website. The use of colour helps users navigate through the website and find the information they need with ease.
CHI's website maximizes the potential of HubSpot CMS, providing a smooth user experience. It offers advanced product searches, custom quotation forms, and utilizes HubDB for efficient data management. Overall, the website showcases their brand and products while enhancing user experience.
The Overpass website has remained in our rankings for top B2B website designs for the last few years. Its sleek and fun imagery is immediately eye-catching. And the use of heavy colour blocking helps solidify the company's striking brand.
However, Overpass also uses whitespace to draw the user's attention to important copy or imagery, so their use of colours isn't too distracting to the eye. Additionally, strong typography in the heading and animations capture user attention.
Additionally, Overpass integrates shapes into certain sections, such as ones with a product focus, to reinforce its brand identity. In some places, sleek micro animations make the shapes more eye-catching. This is why the website is still a standout choice for us.
Website design should always prioritise the needs and preferences of your target audience. Advice Guide has hit the mark. As a provider of services for financial advisors, who often face high levels of stress in their jobs, Advice Guide understands the importance of creating a calming and trustworthy online experience.
The deliberate use of green, a naturally soothing colour for the human brain, instantly instils a sense of relief and trust in visitors. This strategic choice of colour not only helps to alleviate the stress that financial advisors may feel but also establishes a sense of credibility and reliability in the services offered by Advice Guide.
The website's design ensures that their process is presented in a clear and easily understandable manner. The information is shown in a logical and intuitive way, making it easy for financial advisors to understand how working with Advice Guide works.
Rainforest's website design is a true reflection of their brand identity. The use of lifestyle imagery throughout the entire website creates a sense of connection and relatability with their target audience.
A great feature of Rainforest's website is their exceptional use of animation and looping videos. These dynamic elements are strategically incorporated to showcase their products in action.
While the overall user experience (UX) of Rainforest's website follows conventional principles, the design elements elevate it to a whole new level. The attention to detail and the thoughtful placement of visuals, animations, and videos make the UX feel refreshing and unique. It's these small design choices that set Rainforest apart and make their website so appealing to users.
Biostrata's website displays its unique value proposition and promotes its services with clarity and confidence. The visually striking website reflects the expertise, experience, and passion of the agency. Subtle animations, abstract imagery, and a tree diagram format enhance the scientific aspect of their brand and establish their unique identity.
The navigation and clear CTAs provide an intuitive customer journey. The website not only demonstrates Biostrata's marketing prowess, but perfectly reflects their affinity with their target audience.
The Copperx website excels in presenting content that is not only clear and effective but also visually engaging. Every element on the website is carefully designed to enhance the user experience and highlight the unique features of their products.
The visuals are not only clear but also highly relevant, often showcasing their products in action. The use of high-quality images further adds to the overall aesthetic appeal of the website.
The Copperx website also incorporates social proof effectively. Testimonials and reviews from satisfied customers are prominently displayed, providing reassurance and building trust with potential buyers.
The navigation on the Copperx website is another area where it shines. While it is simple and easy to use, there is also a touch of creativity in the iconography that sets it apart.
Allica Bank's website is clear, bold, and easily digestible, providing an exceptional user experience. From the moment you land on the homepage, you are greeted with a captivating background video that represents the diverse range of businesses that they cater to.
The website's design is clean and modern, with clear typography that ensures information is easily readable and accessible. The use of a variety of photography showcasing British businesses captures the essence of the target audience.
We carefully reflected Allica Bank's logo in different ways throughout the entire site. This strategic placement reinforces the brand's identity and serves as a visual anchor that strengthens brand recognition and leaves a lasting impression.
Visuals play a crucial role in the success of a website, and Ramp stands out with its visually stunning graphics that immediately grab the attention of visitors.
One of the key elements that sets Ramp apart is its subtle use of animation. By incorporating animations strategically, Ramp is able to maintain a balance between keeping the core message easy to digest while also providing an engaging and interactive browsing experience.
Trust is incredibly important, especially in a sensitive industry like fin-tech. Ramp understands this and incorporates a variety of social proof formats on their website to instil trust and credibility.
Breathe's modern, fresh design reflects their core message by putting people first. With an emphasis on user experience, the website seamlessly integrates stylised product imagery with images of people, creating a connection between their offering and their audience.
The carefully crafted design showcases the importance of human interaction and highlights Breathe's commitment to providing a user-friendly platform. By combining engaging visuals with intuitive navigation, the website ensures that visitors can easily find the information they need and understand how Breathe can benefit their organisation.
The mega menu offers a user-friendly and efficient way to navigate through different sections. Whether users are looking for information on Breathe's products, pricing, or customer testimonials, the mega menu provides a clear and organised pathway to their desired destination.
BCAS' new website incorporates distinctive design elements and treated photography that beautifully complement the overall brand. The messaging and branding seamlessly work together, as the lighthouse and technology waves serve as a visual representation of guiding businesses through the crypto legal seas.
Throughout the entire site, brand elements are thoughtfully integrated, creating a cohesive and immersive experience for visitors.
BCAS' website not only captures attention but also communicates the core values and unique offerings of the company.
Your website is usually the first interaction a prospect has with your business, so don't let it disappoint. An effective B2B website plays a crucial role in generating high-quality traffic, converting visitors into qualified sales opportunities, and ultimately growing your business. To achieve this, you need a modern, well-designed, responsive, buyer-centric website built on the right CMS platform.
