Firstpoint Logistics

WordPress to HubSpot migration for improved performance and editability

Project type

Website migration

Services provided

Strategy, Copy, Design, Development

Location

United Kingdom

About the project

Firstpoint Logistics, a UK courier service, needed to transform their digital presence to support their growth ambitions. Their WordPress website was creating barriers, from difficult content management to poor performance, which was holding back their demand generation efforts.

We migrated their website to HubSpot Content Hub, giving them a single platform for marketing and content management. Since then, we've worked closely with Firstpoint to improve their demand generation efforts, redesigning key areas of their website to better serve their business goals and support their growth.

WordPress to HubSpot platform migration

The migration to HubSpot CMS began with a detailed audit of their existing WordPress modules. We identified opportunities to reduce website bloat by consolidating modules that served similar purposes and leveraging HubSpot's native functionality where possible. This approach not only streamlined the migration process but created better content management going forward.

By minimising duplicate code and simplifying the technical architecture, we created a leaner, more maintainable website.

Redesigning core pages

Building on the improved platform, we redesigned key pages to better reflect Firstpoint's position as a leading logistics partner. The new designs strike a balance between modern aesthetics and practical functionality, making complex service offerings clear and accessible to visitors.

Each page was carefully structured to support demand generation, with clear paths to conversion and prominent calls-to-action that guide users through their journey.

Editable and scalable development approach

The website is built on a modular foundation that combines flexibility with brand consistency. This approach gives Firstpoint's team the ability to easily edit content and create new pages through an intuitive drag-and-drop interface, while ensuring their brand standards are maintained.

Pre-branded sections and components mean they can confidently expand their website without compromising on design quality or user experience.

Improved speed and performance

The migration provided an opportunity to completely rebuild Firstpoint's codebase with performance in mind. By leveraging HubSpot's native functionality and implementing development best practices, we created a streamlined solution that excels in all areas of technical performance.

This optimisation not only improves user experience but provides a strong foundation for their SEO efforts, helping them reach and engage more potential customers.