Episode summary
Is your marketing budget being split effectively?
In this episode of Demand Decoded, we tackle a widespread challenge in marketing... Balancing short-term results with long-term growth.
We explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustainable success.
Tune in to learn how to optimise your marketing budget for both immediate impact and lasting success.