Episode summary
While podcasts are popular in B2B marketing, few drive real business impact.
Join us on Demand Decoded as we reveal the formula for effective B2B podcasts.
Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), shares insights on:
- Why B2B companies should invest in podcasting
- Essential steps to launch a successful B2B podcast
- Using podcasts to generate leads and drive conversions
- Strategies to grow your podcast's audience and influence
- Measuring ROI and impact on your marketing efforts