Episode summary
B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth?
In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing.
Key takeaways
- The most significant changes in B2B marketing over the past 10-15 years.
- How HubSpot has adapted in response to these changes.
- Key strategies that are currently driving success for HubSpot.
- Insights into the future of B2B marketing and the prime opportunities for marketers moving forward.