How to use website social proof: strategies and examples that work
Nov 27, 2024
Creating a modern website isn't just about following the latest design trends. It's about crafting an experience that feels fresh and innovative while delivering real value to your visitors. A truly modern website combines contemporary aesthetics with intuitive user experience and strategic thinking.
Looking for inspiration for your next website project? We've compiled some of the best modern website examples that showcase how to balance innovative design with practical functionality.
A quick note before we get into the examples...
You may notice that every website in this list was designed by us. This isn't to trick you into working with us – it's because our approach to modern B2B website design goes beyond surface-level aesthetics.
When we create "modern" websites, we integrate strategic thinking and user experience best practices into every design decision.
We don't create modern elements that simply 'look cool'; we combine contemporary design with proven principles that drive real marketing and business impact. So while these websites showcase modern design, they also demonstrate how to make those design choices work strategically for your business.
Website designed and developed by Blend
Datel demonstrates how to bring modernity to financial professional services. Their homepage immediately establishes a contemporary feel through thoughtful white space, modern typography, and bespoke animated illustrations that reflect their services.
What makes this design particularly modern is its clean approach to traditionally complex subject matter. The website combines a refined colour palette with strategic touches of their signature red, creating visual interest without overwhelming visitors. Their navigation uses modern functionality with a clean, intuitive mega menu that simplifies complex service offerings.
Perhaps most notably, Datel's blog showcases modern content presentation at its best. By prioritising readability and reducing clutter, they've created a content experience that feels fresh and engaging – proving that even detailed financial content can be presented in a contemporary way.
Website designed and developed by Blend
INSHUR's website perfectly demonstrates how to modernise traditional industry elements. Their refined brand identity cleverly incorporates transport-themed elements in impactful ways, such as using rear-view mirror shapes as image masks – an elegant nod to their industry that feels thoroughly modern.
The site's navigation features a sophisticated opacity effect that creates a glass-like appearance, adding a contemporary layer to the user experience. This modern interpretation of transparency enhances usability while maintaining visual interest. Even in their business-focused sections, which switch to dark mode, the site maintains its modern aesthetic while adapting to different user preferences.
Website designed and developed by Blend
Viedoc's website exemplifies modern minimalism in the clinical technology sector. Their design employs subtle gradients and generous white space to create a fresh, contemporary feel. The approach perfectly complements their clinical software, using modern typography and carefully curated product imagery to showcase their technology.
Rather than overwhelming visitors with complex features, the website maintains a clean, minimalist brand presentation that effectively communicates their message. The addition of a dark mode option shows awareness of modern user preferences, particularly important for software products where users often prefer lower-light environments.
Website designed and developed by Blend
Equiem's website sets a new standard for SaaS design. Their brand identity comes through elegantly in the typography, featuring a modern purple-to-white gradient that adds depth without overwhelming the content. The site excels in presenting product features, using contemporary device frames to showcase their user interface clearly and professionally.
What makes this design particularly effective is its balance of product and lifestyle imagery. Key features are highlighted in modern, clean layouts while carefully selected photography maintains human connection. Interactive elements like tab modules help condense complex information into digestible formats, while branded background elements create a unique, cohesive experience.
Website designed and developed by Blend
Transpoco's website brings modernity to the transport sector through thoughtful design choices. Their use of white space combined with dynamic neon light trails creates a striking visual effect that speaks to both innovation and movement. The typography is elegant yet functional, with strategic colour weaving through titles to emphasise key messages.
The colour palette strikes a perfect balance between traditional professionalism and modern energy, incorporating both solid colours and free-form gradients. Throughout the site, their logo is integrated creatively into different sections, creating a bespoke feel that elevates the overall design while maintaining brand consistency.
Website designed and developed by Blend
Second Nature's website demonstrates how to create a bold, energetic design that still delivers on functionality. Their use of vibrant colours in gradient waves to separate content sections provides a modern approach to page structure while guiding users through information naturally.
Product benefits are presented in unique, contextual ways – such as displaying features on a door graphic that relates to their offering. Their podcast section stands out with custom illustrations and clear, user-friendly content presentation, proving that modern design can enhance rather than hinder content consumption.
Website designed and developed by Blend
FT Technologies use a high-end video background on the homepage to showcase their innovative products while maintaining a clean, modern aesthetic. The website masterfully balances dynamic content with ample white space, creating a fresh and sophisticated user experience.
Their product presentations exemplify modern design principles, using clean layouts and thoughtful spacing to highlight key features effectively. This approach ensures that complex technical information remains accessible and engaging, demonstrating how modern design can enhance product understanding.
Website designed and developed by Blend
C.H.I. Overhead Doors successfully modernises industrial product presentation through thoughtful design choices. The website combines lifestyle imagery with playful handwritten elements and directional arrows, creating a contemporary feel while nodding to their craftsmanship heritage.
Their product configurator exemplifies modern functionality, allowing buyers to customise garage doors and receive quotes seamlessly. High-end imagery throughout the site works in harmony with brand elements and playful touches, proving that even traditional industrial products can be presented in a thoroughly modern way.
Website designed and developed by Blend
Algorand's website needed to reflect the cutting-edge nature of blockchain technology, and it delivers through striking design choices. The homepage immediately captures attention with an impactful hero video, while their digital grid design system creates visual continuity throughout the site.
The inclusion of light/dark mode toggles shows particular attention to their developer audience's preferences, while maintaining beautiful design standards in both modes. This technical sophistication combined with aesthetic excellence demonstrates how modern design can serve both form and function.
Website designed and developed by Blend
Wavenet's website brings modern design to complex technology services. Their innovative use of technology panel image masks transforms standard stock photography into bespoke brand elements, while consistent shape patterns throughout the site create a cohesive visual experience.
The colour palette is distinctly modern and tech-focused, with strategic use of space and signpost colours to guide users through conversion paths. Their navigation's blur effect background demonstrates attention to detail while enhancing usability – a perfect example of modern design serving practical purposes.
Modern website design isn't just about following trends – it's about creating an experience that feels contemporary while serving your business objectives.
Modern websites embrace breathing room. This isn't about leaving empty space, but rather about creating visual hierarchy and improving readability. Generous spacing helps content stand out and makes complex information more digestible.
Contemporary websites often feature clean, readable fonts combined in interesting ways. The key is balance – using modern typefaces that maintain readability while adding visual interest through careful hierarchy and spacing.
Modern design incorporates movement and interaction thoughtfully. Whether it's subtle hover effects or more complex animations, these elements should enhance the user experience rather than distract from it.
Today's modern websites use colour strategically rather than abundantly. This often means employing a refined palette with purposeful use of colour to guide users and highlight key elements.
While modern design elements can make your website visually impressive, they must be balanced with practical considerations.
Innovation in design should never come at the cost of usability. When implementing modern design elements, always consider their impact on user experience. The most effective modern websites maintain familiar navigation patterns and clear conversion paths while introducing contemporary visual elements.
While pre-built themes might offer modern aesthetics, they often lack the strategic thinking needed for effective business websites. A bespoke website design ensures your modern design elements align with your brand and audience needs, though it requires more investment. This approach allows for truly customised solutions that serve both aesthetic and business goals.
Modern website design is about more than aesthetic trends – it's about creating an experience that feels fresh and innovative while delivering real value to your visitors. The examples we've explored show how contemporary design elements can be integrated thoughtfully to create websites that are both beautiful and effective.
When planning your modern website, remember that the most successful designs balance aesthetic innovation with proven user experience principles. Your website should not only look current but also drive real business results through strategic thinking and careful implementation.
