10 examples of modern website designs to inspire you in 2025
Jan 23, 2025
Creating an effective blog isn't just about publishing great content, it's about presenting that content in a way that engages your readers and drives results. Your blog's design, structure, and user experience all play crucial roles in how successfully your content connects with your audience.
HubSpot gives businesses the flexibility to build their blog from scratch or use pre-built themes and templates to bring their blog to life. But as the #1 HubSpot Website Agency, we don't use templates or tweak themes. We specialise in designing bespoke B2B websites on the HubSpot CMS - and have built over 130 of them!
To inspire your blog, here are 10 examples of bespoke, tailored blogs that we've built on HubSpot that support B2B demand generation and give businesses a platform for content marketing.
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Datel's blog demonstrates how simplicity can enhance user experience. The listing page features a clean, single-column layout with a prominent featured blog at the top. What makes this design particularly effective is its focus on key information – each post displays the title, text snippet, date, and estimated read time in a clear, digestible format.
A clever touch is the strategically placed subscribe module that appears halfway down the listing pagination.
But where this blog really shines is in its post pages. By removing distracting elements like sidebars (which research shows users often ignore), the design prioritises what matters most: readability.
Second Nature shows how versatile a HubSpot blog can be, using it to showcase their podcast content. The bright, bold design brings energy to the page while maintaining functionality. Beyond standard blog features like tags, they've integrated listening options with links to popular podcast platforms.
Each post page cleverly combines an embedded podcast player at the top with a clean transcript below, giving users the flexibility to consume content in their preferred way. It's a perfect example of how a blog can be adapted to serve different content types while maintaining a cohesive user experience.
Allica Bank's blog makes a strong first impression with a prominent latest post section, enhanced by branded elements that add visual interest without overwhelming the content. The subsequent posts are arranged in a clean, digestible layout that emphasises readability.
What sets this blog apart is its attention to user experience details. The optimal viewport width ensures comfortable reading, while thoughtful additions like a progress bar and dynamic contents menu help users navigate longer posts effortlessly.
C.H.I. Overhead Doors takes a traditional three-column layout and elevates it to new heights. The blog listing page features intuitive filters above the content, but it's the premium imagery that sets this blog apart. Each post is showcased with high-end photography that reinforces their brand positioning.
This commitment to quality visuals carries through to the post template, where striking imagery combines with clear headlines to maintain the website's premium feel. The content itself is presented at an ideal viewport width, optimising line length for comfortable reading without sacrificing visual impact.
INSHUR's blog demonstrates sophisticated content organisation with dropdown filters and a hierarchical layout. The latest three posts take pride of place at the top with elevated positioning, while the remainder follow in a classic three-column layout with tags overlaid on featured images.
Their post pages feature a clever design touch – images are presented in masks that echo car windows, subtly reinforcing their focus on driver insurance. The slim hero section gets readers quickly to the content, proving that sometimes less is more when it comes to design elements.
Cybexer's blog combines familiarity with brand distinction. The listing template provides intuitive sidebar filters, while featured images incorporate their signature brand angle cut – a small detail that creates instant recognition.
Post titles take centre stage on the listing page, accompanied only by dates to maintain clarity. Individual post pages continue the brand story with masked featured images, while practical elements like read time are presented efficiently to get readers into the content quickly.
Algorand's blog showcases the power of purposeful design choices. Their manually selected featured post gets attention in a full-width box with large imagery. Below, they've made the bold choice to focus purely on text for regular posts – a decision that reflects their audience's preference for content over visuals.
When featured images aren't used, on-brand colour blocks with white text overlays maintain visual interest. It's a masterclass in how to create engaging layouts even when traditional blog images aren't necessary or relevant.
Wavenet proves that classic layouts can still feel fresh. Their three-column design incorporates brand elements into featured images, creating a unique visual signature. The decision to exclude dates from the listing page keeps the focus squarely on the content itself.
Post pages lead with titles enhanced by their distinctive 'tech box' line drawing, maintaining brand consistency while ensuring readability. The content width is carefully optimised for comfortable reading, showing attention to the fundamentals of good blog design.
Power Framework's blog prioritises content discovery. Clear filter options at the top encourage exploration, while an integrated search bar helps visitors find specific topics quickly. The post pages feature a streamlined hero section that balances title visibility with subtle imagery.
A white-out version of their logo behind featured images adds brand presence without overwhelming the design. The content presentation strips away distractions, creating an optimal reading experience through careful viewport width management.
Amazon Filters' blog maintains their industrial aesthetic while delivering a superior user experience. Tags are prominently displayed in the hero section, encouraging topic exploration. The familiar three-column layout below proves that sometimes the tried-and-true approach is best.
Individual posts use hero images with overlaid titles, carefully balanced with gradients to ensure text remains readable. The content follows immediately, optimised for distraction-free reading that keeps visitors engaged with what matters most.
While the term 'blog' might suggest a traditional article format, HubSpot's blog tool is surprisingly versatile. Think of it as a flexible content platform rather than just a blogging system. It's perfect for news sections, podcast directories, and event listings, anything that benefits from a listing page with simple tagging and filtering options.
However, it's worth noting that for resource libraries requiring multi-level filtering and complex information architecture, you'll want to look at HubDB instead. Sometimes knowing what not to use the blog tool for is just as important as knowing what to use it for.
Your content team needs to focus on creating great content, not wrestling with complex interfaces. The examples we've shown all have intuitive editing experiences that make content creation straightforward and efficient.
Notice how each example maintains its brand identity while using familiar, user-friendly layouts. You don't need to reinvent the wheel – sometimes the most effective designs are those that feel instantly familiar to users while incorporating subtle branded elements.
When it comes to blogs, your visitors come for the content, not the fancy sidebar widgets. All our example blogs prioritise readability by removing distractions. No cluttered sidebars, no endless related post suggestions – just clean, clear content that's easy to consume.
Whether you're planning a new HubSpot blog or looking to improve an existing one, these examples show how versatile and powerful the platform can be when used thoughtfully. The key is finding the right balance between branded design elements and user-friendly functionality.
Remember, your blog isn't just a content repository – it's a crucial part of your digital presence that should reflect your brand while serving your audience's needs. The examples we've shared demonstrate how HubSpot's flexibility can be harnessed to create blogs that don't just look good, but drive real results.
