The challenge
Safran is a market-leading provider of project controls and risk analysis software. Founded in 1997, their solutions help businesses across the globe plan and execute complex projects in a diverse range of sectors, including engineering, construction, and aerospace.
Due to a lack of consistent, optimised content on their website, organic traffic and visitor engagement was low. So, Safran tasked Blend with creating an inbound demand generation programme that would improve website performance, and support their ambitious sales and growth plans in the UK and Northern Europe.