Episode summary
Animation has become popular in B2B website design, offering businesses a way to create unique visuals that help them stand out. But excessive or flashy animation can pose fundamental issues, potentially harming user experience and conversion rates.
In this episode of Websites Decoded, Phil explores the proven risks that certain types of animation can have on website UX and highlights what to avoid. He also discusses strategies for leveraging animation to enhance user engagement without compromising the overall experience.
If your website currently incorporates animation, this episode may prompt you to reevaluate your approach. Gain insights on striking the right balance between visually appealing elements and a seamless user journey.
