Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website.
In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesses should realistically invest in their websites to maximise their impact.
Tune in to understand why your website plays a vital role in converting website visitors into paying customers, and how dedicating the proper level of investment can substantially boost your website's performance, sales, and overall business growth.