Building an Effective B2B Website on a Tight Budget

Episode summary

In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints.

Phil covers: 

• Setting priorities for your website when funds are tight 
• Smart ways to constrain scope and size without compromising effectiveness 
• How to think about website strategy 
• Balancing efforts in copywriting, design, and development on a budget 
• Choosing between templated themes and custom designs 

Additionally, Phil cautions against "budget-friendly" solutions that promise unrealistic results. Discover how to allocate your limited funds wisely, focusing on elements that truly drive your B2B website's performance and support your business goals.