Episode summary
In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints.
Phil covers:
- Setting priorities for your website when funds are tight
- Smart ways to constrain scope and size without compromising effectiveness
- How to think about website strategy
- Balancing efforts in copywriting, design, and development on a budget
- Choosing between templated themes and custom designs
Additionally, Phil cautions against "budget-friendly" solutions that promise unrealistic results. Discover how to allocate your limited funds wisely, focusing on elements that truly drive your B2B website's performance and support your business goals.