Demand Decoded - Demand Generation Podcast Hosted by Blend

Working Budget vs. Non-Working Budget

Written by Dan Stillgoe | Jul 10, 2024 11:45:00 PM

Episode summary

Is your marketing budget being split effectively?

In this episode of Demand Decoded, we tackle a widespread challenge in marketing... Balancing short-term results with long-term growth.

We explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustainable success.

Tune in to learn how to optimise your marketing budget for both immediate impact and lasting success.