Episode summary
As buyer behaviour has changed, traditional lead generation methods are no longer effective, and it's critical to move away from a model that simply focuses on generating contact details. It’s time to pivot to a buyer-centric model focused on generating revenue.
We delve into the fundamental issues with lead generation and how the leads you generate may not be the actual buyers of your product or service. And we discuss why lead generation is dying and demand generation is the future.
Key takeaways:
- Learn why lead generation is ineffective in 2023.
- Discover the changes in buyer preferences that have led to the downfall of lead generation.
- Understand the difference between the leads you generate and your actual buyers.
- Learn why focusing on a revenue goal is a better approach for marketing success.
- Discover how demand generation is the future of scalable B2B marketing.
- Learn how to pivot your marketing approach from lead generation to demand generation for better results.