Episode summary
Buyer preferences have changed.
In a rapidly evolving landscape, traditional marketing methodologies like inbound marketing, outbound marketing, and lead generation are no longer effective.
To succeed in this new era, marketers must adopt innovative strategies that align with the preferences and behaviours of today’s buyers.
Introducing: Inbound Demand Generation!
This one-off episode offers marketers and revenue professionals a unique opportunity to learn why this buyer-centric approach should power your marketing. By seamlessly combining the principles of inbound philosophy with the delivery of demand generation, it unlocks the true potential of marketing in the buyer-lead age.