Demand Decoded - Demand Generation Podcast Hosted by Blend

The Paid Search Audit That Drives Results: A Complete Walkthrough

Written by Dan Stillgoe | Sep 17, 2024 11:45:00 PM

Episode summary

In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns.

From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights.

If you’re running paid search ads, this is a must-listen episode. We break down the entire audit process to help you maximise your ROI and achieve real business impact.