Episode summary
Is demand generation really more effective than lead generation?
Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches.
But thanks to research from HockeyStack, we now have clear data showing the differences in performance.
In this episode of Demand Decoded, we analyse lead generation versus demand generation using Hockeystack's report. The data reveals the huge differences between these strategies.
This is a must-listen episode if you:
- Are experiencing poor lead generation results
- Are considering shifting to a demand generation strategy
- Need to navigate the transition from lead gen to demand gen at your company
We dive into the data and numbers so you can make an informed decision for your marketing efforts.