Episode summary
Content marketing has changed dramatically in recent years.
Simple blog posts and SEO strategies that once drove results are no longer enough. Today's B2B companies need to think more like B2B media engines to earn their audience's attention and trust.
In this episode of Demand Decoded, we welcome Kyle Denhoff, HubSpot's Sr. Director of Marketing for B2B Media. Kyle explains how HubSpot shifted their approach early, creating a diverse range of content formats that align with how their audience actually consumes information today. By meeting their buyers' evolving preferences across multiple channels, they've built deeper connections and q stronger brand.
Join us to learn what it takes to develop a successful media approach in 2025 and beyond. We'll discuss practical ways companies can diversify their content to better connect with today's business buyers and position themselves for future success.