The 7 best B2B marketing strategies for 2025
Dec 06, 2024
As the popularity of podcasts continues to rise, they've become a preferred medium for consuming information. And marketing insights are no exception. But, with hundreds of marketing podcasts available, how do you determine which ones are truly worth your time?
I'm a proud podcast nerd, so rather than relying on external sources, I've curated a list of the top 15 B2B marketing podcasts. I've based this list on my own extensive listening experience, supported by insights from dozens of marketing connections.
Without further ado, let me introduce you to these 15 exceptional marketing podcasts that are sure to captivate and educate you.
Demand Decoded is a must-listen show for B2B marketers looking to break the mould of traditional tactics and step-change their marketing results in a new, buyer-centric era.
With a mixture of panel discussions, interviews, and entertaining content, Demand Decoded is a one-stop podcast for strategic, tactical, and light-hearted content. This show provides a mixture of content, whilst keeping a close eye on the educational value it provides – you might find content diving deep into content distribution frameworks one week and rating the best marketing tactics the next.
Hosts: Dan Stillgoe & Phil Vallender
Frequency: Weekly
Listen to Demand Decoded on Apple Podcasts
Listen to Demand Decoded on Spotify
Revenue Vitals was one of the first marketing podcasts that really hooked me. I'm not ashamed to say I binged hours of this show. Early episodes are recordings from Refine Labs' Demand Gen Live events, where Chairman Chris Walker would take audience questions and give in-depth answers and advice.
Since rebranding to Revenue Vitals, the episodes are a lot more focused and go in-depth on some of the core problems today's B2Bs face. From creating an attribution model to the future of go-to-market strategy, this podcast covers the fundamental issues in marketing and how you can overcome them to generate more revenue for your business.
Host: Chris Walker
Frequency: Weekly
Listen to Revenue Vitals on Apple Podcasts
Listen to Revenue Vitals on Spotify
Hosted by well-known marketing voice Dave Gerhardt, Exit Five features interviews top marketing leaders and practitioners to provide in-depth insights on all kinds of marketing topics. Thanks to his experience running marketing at Drift, Privy, and his advisor role at a range of businesses, Dave brings his knowledge to the table whilst extracting pearls of wisdom from his guests.
What I like about Exit Five is that Dave isn't afraid to probe the how when it comes to marketing. Unlike some podcasts, he gets into the meat of how marketers achieve the results they're talking about and explores the methods that got them there.
Host: Dave Gerhardt
Frequency: Weekly
Listen to Exit Five on Apple Podcasts
Listen to Exit Five on Spotify
Marketing veterans Kipp Bonar (CMO at HubSpot) and Kieran Flanagan (CMO at Zapier) come together in this fast-paced and engaging marketing podcast. Marketing Against The Grain isn't a typical interview-style podcast; Kipp and Kieran often butt heads and get into the nitty-gritty behind the hottest marketing topics. As well as strategic growth and innovation, the show covers emerging marketing trends and goes down rabbit holes to get to the information that matters.
I really enjoy the unfiltered nature of this podcast. Kipp and Kieran aren't afraid to go against the grain and give their honest opinion when it comes to marketing, making an entertaining show that's full of personality.
Hosts: Kipp Bonar and Kieran Flanagan
Frequency: Twice a week
Listen to Marketing Against The Grain on Apple Podcasts
Listen to Marketing Against The Grain on Spotify
Hear from some of the most influential voices in marketing on Confessions of a B2B Marketer. Hosted by Tom Hunt, the show delves into the minds of marketers and business leaders to uncover the secrets that drive real growth. As well as focusing on all aspects of marketing, Tom's podcasting expertise enables him to provide valuable insights into starting and scaling a podcast.
If you want to find out what makes some of the fastest-growing companies and biggest names in marketing successful, tune into this show!
Hosts: Tom Hunt
Frequency: Weekly
Listen to Confessions of a B2B Marketer on Apple Podcasts
Listen to Confessions of a B2B Marketer on Spotify
B2B Growth offers an alternative format as regular hosts Benji and James discuss the lessons you can learn from some of the best and most popular content on the internet. They often take viral LinkedIn posts or recently published marketing reports and benchmarks and give their take on what it means for marketers.
This show is a great variation to the typical interview-style podcast, offering honest opinions and engaging discussions that get you thinking.
Hosts: Benji Block and James Carbary
Frequency: Twice a week
Listen to B2B Growth on Apple Podcasts
Listen to B2B Growth on Spotify
Want to tap into the minds of some of the most successful marketing leaders? Then tune into Pipeline Visionaries. This well-produced podcast from Caspian Studios features interviews with top CMOs and marketing VPs, giving you a birds-eye view of what drives success for them. Episodes are more strategic than tactical, providing space to think about how you can apply the methodologies and thinking in your own business.
Inspiring and thought-provoking, Pipeline Visionaries often leaves me with ideas that don't require a step-by-step implementation guide to action.
Frequency: Weekly
Listen to Pipeline Visionaries on Apple Podcasts
Listen to Pipeline Visionaries on Spotify
Bite-sized, digestible, daily marketing tips: what more could you ask for? Marketing School is one of the oldest and most popular marketing podcasts out there. With over 2,500 episodes and a continuous supply of new content, you'll never be short of inspiration.
In this podcast, well-known hosts Neil Patel and Eric Siu bring you actionable marketing lessons that you can implement straight away. It's fast-paced and tactical, while the daily schedule makes it easy to add it into your routine.
Hosts: Neil Patel and Eric Siu
Frequency: Daily
Listen to Marketing School on Apple Podcasts
Listen to Marketing School on Spotify
Cognism's marketing team have made a name for themselves by completely transforming the company's marketing approach, growing from $10M in revenue to $64M in just a few years. In this interview-style podcast, the Cognism marketers team up with other hand-picked marketing leaders to discuss what works today.
Cognism chooses guests who reflect a similar path to their own, sharing the strategies that powered growth for both parties.
Frequency: Weekly
Listen to The Loop on Apple Podcasts
7KSocialClub is all about personal branding. Host Sarah Breathnach has first-hand experience of the life-changing benefits of growing an online presence. Having grown her LinkedIn following from 1K to 7K in one year, Sarah's determined to encourage more people to create content on social media.
The show features insightful interviews in which Sarah speaks to social media creators about how they grew their online brand and the benefits of doing so. If you want to know how your favourite creators grew their following, tune in to 7kSocialClub.
Hosts: Sarah Breathnach
Frequency: Bi-weekly
Listen to 7kSocialClub on Spotify
It's hard to not mention Marketing Over Coffee when discussing the best marketing podcasts. After all, it's been going for over 16 years!
True to its name, hosts John Wall and Christopher Penn catch up every week over a morning coffee to discuss the the latest marketing trends. Unlike other podcasts on this list, Marketing Over Coffee has a keen focus on the technology that sits behind successful marketing, giving listeners insight into the best tech to add to their stack.
John and Christopher collaborate regularly with guests, adding to the value of their content.
Hosts: John J. Wall and Christopher Penn
Frequency: Weekly
Listen to Marketing over Coffee on Apple Podcasts
Listen to Marketing Over Coffee on Spotify
Nudge isn't explicitly a marketing podcast; in fact, it's branded as a 'behavioural science podcast'. However, there are so many transferable marketing lessons you can learn from this podcast, it had to go on the list.
As the name suggests, Nudge is all about how the smallest changes can make the biggest impact. You'll learn simple, evidence-based tips to help you become a more effective marketer and grow your business. Each twenty-minute episode is packed full of practical advice from renowned entrepreneurs and behavioural scientists, providing valuable tips to give you a competitive advantage.
Host: Phil Agnew
Frequency: Weekly
Listen to Nudge on Apple Podcasts
If you've done any research into content marketing, you've likely come across Joe Pulizzi. Hosted by 'The Godfather of Content Marketing' himself, The Content Inc. podcast is for entrepreneurs and startups who want to be big – not by creating and selling more products and services, but by developing a loyal audience through remarkable content.
Joe's been publishing weekly, 5-minute podcasts for quite some time now, giving listeners expert advice on how to leverage content in their business. So, there's a huge bank of educational material you can consume right away.
Host: Joe Pulizzi
Frequency: Weekly
Listen to Content Inc on Apple Podcasts
Listen to Content Inc on Spotify
If you're looking to start or grow your own show, then what's better than a podcast about podcasting? This show from Progressive Media (a podcasting agency) is packed with tips, tricks, updates, and intensive advice to start, grow, and improve all aspects of your podcast.
From production quality to marketing your show to collaborations and sponsorship – if you want to grow a successful podcast and are looking for great advice, this is the one for you.
Hosts: Kane Baron and Ashley Morris
Frequency: Twice a week
Listen to The Podcasters Podcast on Apple Podcasts
Listen to The Podcasters Podcast on Spotify
Websites Decoded, leverages Blend's 13+ years of experience creating award-winning websites to deliver practical, actionable advice you can use to achieve outstanding results on your website.
Armed with over a decade of hands-on experience and industry research, host Phil Vallender provides you with the insights and strategies you need to craft a website that both your customers and your sales pipeline will adore.
Host: Phil Vallender
Frequency: Twice a week
Listen to Websites Decoded on Apple Podcasts
Listen to Websites Decoded on Spotify
Podcasting is an easy way to learn about the latest marketing trends and strategies that will power your growth. Whether you're on your commute, out for a run, in the shower, or anything really, just hit 'play' on your favourite podcast and consume the great advice.
If you're looking for somewhere to start, check out the latest episode of Demand Decoded.
